Experience the iconic Jordan 3 Retro “Seoul,” a limited-edition sneaker celebrating the 30th anniversary of the 1988 Seoul Summer Olympics and Michael Jordan’s legendary slam dunk victory. This special release, designed by Tinker Hatfield and Dan Sunwoo, puts a fresh spin on the classic white/cement colorway, incorporating unique details that pay homage to South Korean culture and the historic event.
The shoe boasts a pristine white leather upper accented with the instantly recognizable elephant print overlays. Traditional “Nike Air” branding remains, a nod to the original design, while subtle yet significant additions reflect the “Seoul” theme. Red and blue accents, inspired by the Taegukgi (Korean flag), are strategically placed on the collar. The left inner tongue features 서울 (Seoul) lettering, while the right displays the 1988 Summer Games motto, 화합과 ì „ì§„ (Harmony and Progress). A custom logo on the right tongue completes this commemorative design.
Originally released on March 10th, 2018, the Jordan 3 Retro “Seoul” was a highly sought-after item, available exclusively online and at a select Jordan store in Hongdae, South Korea. This rare sneaker combines the timeless appeal of the Jordan 3 with a unique cultural significance, making it a prized possession for sneakerheads and collectors alike. The “Seoul” edition is a must-have for fans of the original “White Cement” AJ3 and those who appreciate limited-edition footwear with a rich history.
These Jordan 3 Retro “Seoul” sneakers (AV8370-100) represent a fusion of athletic history, cultural pride, and iconic sneaker design. Their rarity and unique details make them a highly collectible item. Own a piece of sneaker history.
